SEO keywords play a pivotal role in boosting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a particular term or expression that users enter into search engines when they are looking for a certain service, product or information. SEO heavily relies on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that your website offers. Wisely using these keywords will help lure the right audience and boost the likelihood of leads.

Having established the concept of an SEO keyword, let's look at the ways to effectively use keywords. Optimizing the use of keywords demands a balance. You'd want to include relevant keywords to attract search engines but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your What Is A Keyword website, as these are spots where search engines tend to look.

It's also essential to choose keywords that resonate with your audience. It means understanding the way they talk, their searching habits and their demands.

To sum up, a well-chosen SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a essential tool to succeed in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.